4 free Google font pairings you need to try

General

Jun 8

A font embodies so much more than lines and strokes - it evokes a feeling about your brand to your customer. Selecting the typography for your brand can be achieved with working with a professional designer. However, I understand this might not always be an option.
**Google Fonts** is a website that provides free font families that you can embed into your website and also download and use on your computer. Gone are the days of having to purchase one font family for $900 (true story!) - by using these fonts, you can keep a consistent and professional look across your collateral - from print to digital.

Google Fonts is a website that provides free font families that you can embed into your website and also download and use on your computer. Gone are the days of having to purchase one font family for $900 (true story!) - by using these fonts, you can keep a consistent and professional look across your collateral - from print to digital.

Some typography Tips

1. use 2-3 fonts for your brand

Anymore and it starts to look messy and complicated. A key hero statement font (could be a decorative script used for large quotes or headings) + Heading font + body font. Large amounts of text is generally more legible as a sans serif font (like this one).

2. what traits or personality fo you want to convey for your brand?

Select fonts that support these traits. A serif font with hight contrast can give a formal feel, whilst a sans serif font with rounded corners can give a casual and approachable feel. Also how you use the font - all capitals (for heading) or all lowercase? Is it Bold or have added kerning (space between the letters)?

3. support your logomark with complementary fonts?

you don’t have to use the exact font that is in your logo. This will keep your logomark unique. Finding complementary fonts will give a cohesive feel - rather than fight with your logomark.

Here are 4 examples of using Google Fonts, that you can see give a unique feel to each example.

YESEVA ONE & RALEWAY

A decorative serif font which gives a feminine feel, whilst Raleway helps gives this a sophisticated feel (with the decorative ‘W’).
YESEVA ONE >
RALEWAY >