Brand Identity
Creating and crafting brands is something we are (very!) passionate about. Our process has been carefully refined to ensure that through comprehensive collaboration, the result is unique and timeless branding that builds a strong connection with your audience.
How we can help you
Simple Brand Identity
We go beyond the basics, providing you with all the essentials you need to establish a strong visual identity for your brand.
Professional Brand Identity
Enhance your brand’s visual identity across print and digital platforms, with a comprehensive suite of carefully curated elements, designed to elevate your brand presence and leave a lasting impression.
Event or Corporate Brand Identity
Transform your event into a memorable brand experience. From customised signage to branded promotional materials, we’ve got you covered. Leave a lasting impression on your attendees with cohesive and eye-catching branding across all touch points. Let us help you take your event to the next level.
Showcase of brand identity projects
Would you like more information?
Our branding process
We believe in the power of a brand to shape the experience you give your customers.
We are passionate about delivering purposeful design, through considered planning and collaboration.
We look at your brand’s core values, personality, inspiration, audience and vision to create a true representation of who you are and how you want to be seen in the world.
Like building a house, establishing a solid base with our strategic approach, allows us to create an identity that will grow and evolve with your business.
Your brand is your story. It’s who you are and what you stand for.
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Discovery call
It all begins with a conversation with our founder Emma. Like any working relationship, we need to ensure that we are a good fit for your business.
We’ll learn your pain points, your expectations and what you want to achieve. We’ll find a package (or tailor a package) to suit your needs. Once you have accepted the quote, then the fun begins and we lock in your design time with our team.
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Your role
Our design process involves you (the client) at every stage. This ensures we’re on the same page at every step and allows us to get your feedback for each stage, resulting in a finished branding suite that you are confident and proud of.
We start with a comprehensive questionnaire, where you provide our design team with an overview about who you are, what your business does, how the world sees you now and how you want to be seen. You will also provide visual inspiration for your vision. This forms the start line from which our strategy is developed.
Project timeline
Prep
Proposal/contract/Deposit
Make your selections from your proposal, and once satisfied, proceed by clicking Accept Quote to initiate the design process. A 50% deposit is then required prior to any work commencing.
Client Prep Work
The next step involves your active participation. Complete your homework to lay the groundwork for your branding project. This includes filling out the Branding Questionnaire, creating a private Pinterest Board, and providing any existing collateral materials.
Week 1
Brand Foundations
Based on your Branding Questionnaire responses and visual inspiration from your Pinterest Board, we will construct a foundation that visually guides the concept development.You will have the opportunity to provide feedback on the moodboard before we commence with the actual concepts.
Week 2
Concept Development
We will craft two distinct concepts, showcasing how your brand will appear across various mediums. Each concept will be accompanied by design rationale, providing you with insights into the design thinking. We recommend a video call for any feedback or questions you may have.
Week 3
Concept Selected and Proof
Once you’ve chosen a concept, we’ll address any minor tweaks required. A proof will then be presented for your final approval on your brand assets.
Deliverables and Invoice
The 50% remaining invoice will be issued. Your logo assets will be created and Brand Guidelines written. We’ll share these with you via Dropbox to get you started.
Week 4
Collateral Proof
We’ll confirm all final contact details and requirements for your collateral items and provide a proof for your approval. Once approved we will add your completed artwork files to your Dropbox folder. Relevant approved collateral items will also be added to your Brand Guidelines.
Handover
We can catch up via a final Zoom to run through your branding package - what files to use where; your guidelines and collateral. We are also available for on-going design support.