Strong brand’s are built from strong foundations, ultimately defined by your values.
They are the line in the sand that defines who you are, what you do and why you do it. Beliefs and ideals within the business world; forming an irreplaceable segment of your brand identity.

Defining your brand values is far from being an easy or quick task, and rightly so. Determining the pillars from which your business will grow deserves appropriate time, energy and honest thinking.

We work with numerous brands and businesses daily, in doing so we have been able to recognise what constitutes strong values, and how to find them. We’ve outlined our top prompts to help you best define your brand values.

Define your brand values

1. What is your business great at?

Break down what it is that you do, what you offer or provide. How do you add value? What are your industry strengths?
Size up your actionable steps or the measurable outcomes you achieve to reveal what it is that you do best and what your audience feels you do best. If ever there was a time to be modest, this isn’t it.

2. How should your audience feel?

In a perfect world, how is it that you would want your brand to be perceived?

Do you want customers to see you as a source of inspiration? Should they feel relaxed and supported? Energised and motivated? If a customer were to describe your business, think about what emotions you’d want them to use, or adjectives they might say; how should they remember an experience with you?

Look into your demographic breakdown to pin-point values and beliefs that you feel your business best aligns with.

3. Why do you love what you do?

Think back to the spark that started it all. What was the problem you were solving? Who were you helping? Why did you follow the method that you did? All of these elements stem from your underlying business beliefs that keeps you showing up everyday to do what you do. Ultimately, why did you start your business in the first place?

4. How do you measure success?

In your business practice, what is your definition of a successful job? What are the trait’s and characteristics that you use to measure quality of work and why are they such defining factors? Is your work timeless, well structured, does it blend in or stand out? What do you believe is success within your niche?

It’s not just customers who care about brand values—employees do, too. Studies show that businesses with better environmental standards and corporate responsibility typically have higher productivity and lower staff turnover. Establishing brand values can be a magnet that attracts both loyal customers and mission-aligned team members.
Source: Shopify

Implement your brand values

Now that you have a list of values, what now? Rather than leaving them in a Google Doc, implement them into your business and share with your audience.

Embed them in your business - get your team on board, new employee’s etc
Share them with your customers - by sharing them with your customer, it will build a stronger connection and really align with your ideal customer. Whether this is through your website, packing or socials

Keeping them front and centre will help your business stand out in the crowd and connect with your ideal customer.