Scone Race Club
SCONE RACE CLUB IS AUSTRALIA’S MOST PRESTIGIOUS COUNTRY RACE CLUB. ESTABLISHED IN 1944 IN THE HORSE CAPITAL OF AUSTRALIA. IT BOASTS A LOYAL AND DEDICATED COMMUNITY AND PROVIDES A UNIQUE, APPROACHABLE & ELEGANT EVENT PREMISES & SOCIAL DESTINATION.
Brand development included the design of a new logo - a simple illustration to replicate the look of the race club building, creating connection between the branding and the location. The year of establishment was also included to highlight the heritage of the business. Submarks and icons complement the main logo.
Promotional merchandise was created to celebrate the roll out of the new branding. Caps and coasters provided complementary collateral for the events and social program.
