Sole Focus
A modern and innovative podiatry practice.
A modern and innovative podiatry practice that was repositioning themselves in the market required a brand identity refresh.
They wanted to give their clients a luxurious spa-like experience through a new interior fit-out, backed by their experience and knowledge.
Warm, feminine tones, complemented their new interior scheme (and no feet to be represented!). We designed some continuous line illustrations of stacking stones to represent balance and vitality for the new practice focussed on health and wellness.
Professional brand package, which included primary & secondary logomarks, submark, icon and illustrations. Collateral included an appointment card, email signature, social media templates and signage concepts.
