Knowing when to rebrand

There are numerous reasons why you might consider a rebrand for your business. These may stem from your growth in the market, change in direction or maturity within your niche.

A rebrand is often viewed with fear and scepticism by business owners. It stirs worry about audience loss, declining engagement, client confusion and loss of identity. Unfortunately, what needs to be realised, is that sticking with an old brand could be hindering you more than helping you.
 
Our top tips to know when the time is right might be the little nudge you need.

1. IT'S NOT 'YOU'

We all know that our first shot at something isn't always our best work; your very first email address might attest to this.
From the inception of your business, you may have DIY'd or pulled together what seemed like the perfect branding at the time. Selecting colours that were fun and trendy, or typefaces that were cursive and cool. Since this moment, have you matured? Has your business changed? Is it truly a reflection of your brand, your values, and your quality of work?

Chances are it's time for you to refresh and up-level your branding to match your business.

2. YOUR AUDIENCE HAS CHANGED

As your business grows and evolves over time, so too will your key audience. More often than not your audience will become better defined and a specific niche avatar will become apparent. Make sure your branding speaks to this person.

Your branding is a key communication link between business and audience. This is where an initial connection is formed, values exchanged, and trust is built. Be sure that your use your branding as a marketing asset to align with your audience.

3. REPOSITIONING IN A NEW MARKET

This growth may in turn see you diversifying into a new market, changing your business model, or adopting a price point; actions that will put your brand in front of new eyes.

Your branding now needs to appeal to a much larger audience and accurately reflect your changes internally. Rebranding is a perfect solution if you are experiencing or planning for significant business growth.

4. CREATING A UNIQUE IDENTITY

Branding is your chance to take the reins and make your own mark in the working world. Strong brands are highly individualised, memorable, and noteworthy. All too often we see low-cost DIY branding continuously repeated and replicated in markets. Whilst they might have been sufficient to get you off the ground, long term they will not build the audience trust and engagement necessary for success.

Creating a strong and unique identity will gift you the ability to build worthy connections, stand out and gain competitive advantage. Our team specialises in creating bespoke and powerful branding that will grow and serve you over the years.

If you’re in need of a refresh we would love to chat. Book a free discovery call today and let’s take your brand to the next level.