Avoiding the Christmas clichés

Things we love: the festive season
Things we don’t love: off-brand festive emails and content

This year we are sharing 3 tips to make sure you keep your messaging and visual on point but still share some Christmas cheer.

1. DON'T THROW IT ALL AWAY FOR TINSEL

As tempting as it can be to create content with bright red baubles and an animated elf – you are still your brand and you still have guidelines. Strong branding is always cohesive and consistent throughout the whole year.

Using your branding kit alongside a select few festive elements can be an easy step to clearly identify who the message is coming from and avoid confusion. Consider the colour palette of your brand kit and select tones which will compliment the festive features you choose to use. Add in your logo marks, use your branded tone of voice and if possible try to maintain aligned imagery.

2. LESS IS MORE

Just like when you are decorating your tree – less is more. It's recommended that you select a niche collection of Christmas elements to use within your collateral. For example, you shouldn't be adding in three different tree images and six star GIFs. Select elements that align with your brand and use them as an addition, not the focus. Avoid overcrowding your designs with Christmas cheer. Adding one to two elements can be enough to keep it minimal, sleek and stand out from the crowd

3. Keep it clear and simple

Be clear with your clients / customers when you are closing and re-open. Also how they can get in touch with you if they need. Try adding a pop-up on your website with closure dates or a banner on your website. Just remember to remove it after Christmas!

It can be incredibly easy to fall into the festive cheer and forget who you are (or what day it is) for a few weeks. Staying consistent and on brand during this time keeps you on the right track to building consistency, standing out and still having a very merry Christmas.