Why you need brand values

Your brand values act as the ‘true north’ on your compass regardless of how side tracked you may get on your journey; VALUES WILL REMAIN FIXED AND STEADY.

Encapsulating what it is that your company stands for, the values refer directly to your ideals. They give meaning to the overall existence and actions of your brand. Brand values will filter down throughout the entirety of your business. Implementing themselves into your messaging, personality and client facing identity. They will guide your decision-making process, your marketing strategy, online tone of voice, collaborations, approach to scaling, client relations and more.

We've broken down the top reasons why you need clear brand values and what they can do for you: 

1. BUILD PERCEIVED VALUE

Ultimately decided by the customer and their choice or preference in ever growing markets; clear values will create a brand that is strong and trustworthy. Your brand values align with you with those of the customer, putting your brand to the front of mind. Strategically intertwining your values throughout all touchpoints of your brand, an audience can form a relationship. Learning your personality, your qualities, goals and the solutions you can offer. Positioning yourself as the right fit for their needs.

2. CUSTOMER LOYALTY

Values are the tether that can genuinely connect a business with its audience beyond the face of advertisement and novelty. Serving as an expression of personality, brand values symbolize you as an identity with goals, character and individuality. This uniqueness that will set you apart from competitors and give you a way to identify with the consumer on a personal level. Creating these relationships not only builds trust, but loyalty. Clients will feel comfortable and confident to reach out to you, recommend you and return to you.

3. ATTRACT YOUR IDEAL AUDIENCE

Every business has their ideal audience or client. A collective of people or businesses with commonalities from their industry to their profession and problems. It’s the emotional and moral understanding of your brand that draws the line between your brand and this audience. When values are clearly represented within all outward facing facets of your business, it’s easy to attract an aligned audience. Clients, employees, and collaborations will all mould to form a genuine and engaged community. Your ideal audience will be drawn in by those shared values. Fostering these relationships with a strong basis will lead on to greater efficiencies, excitement and success for both parties.

4. GUIDING FORCES

We all need guidance in business. From the big to the small decision, your brand values should be right by your side for every choice you make. Continually referring to the pillars your brand has been founded on leads to aligned action. They will fashion the essence with which you show up in the marketplace, the way you approach client work, the experience you create and the path you take in the industry. Long term guidance will shape a consistent, confident and well trusted brand. Working as an authentic brand, your decisions (on all levels) will be guided and streamlined to remove any second guessing and brand confusion.

Looking to break down your brand for better clarity? If you want to clarify your values, guidelines, voice and strategy – we can help. Get in touch with us and we can create a custom brand around your existing logo.