Dubbo Lighting Centre
DUBBO LIGHTING CENTRE IS THE PREMIER CHOICE FOR LIGHTING AND FANS IN DUBBO – EXPERTLY GUIDING YOU THROUGH EVERY STEP, TO TURN YOUR VISION INTO REALITY.
Celebrating 50 years in business and with new owners on board, Dubbo Lighting Centre were looking to refresh their branding. Building on their strong foundations, but looking to the future, we helped create a distinct new look. Combining the acronym for Dubbo Lighting Centre (DLC) in the shape of a pendent lamp created a unique and recognisable logomark. Not only does the contemporary logo provide an association with product, but also helps the audience to distinguish the brand in the market.
The colour palette is based in neutrals, with complementary warm green and rust tones, to convey warmth and sophistication.
Social templates, shopfront signage and a new Shopify website were created to accompany the roll out of the new branding.
