Ward & Co Pastoral

Ward & Co. Pastoral is a family owned, Australian wagyu farming operation in QLD. Producing high quality and consistent wagyu product in a pastoral setting, underpinned by solid data and genetic selection, up to the point of feedlot entry.

Having undertaken a name change, Ward & Co Pastoral were in need of new branding. With a solid agricultural grounding for this family business, we created a logo using a strong serif font to give a traditional and classic tone, underpinned with a simple tagline in contrasting font, giving a feeling of honesty and grounding. Featuring the postcode and state helps give a sense of location and builds trust. The colour palette reflects not only the agricultural setting in greens and neutrals, with accents in river and steel giving a hardworking and reliable feel.

We delivered a brand package which included a full logo suite and social media templates as well as marketing collateral, business card and uniform concepts.