JW House

JW House is a renovated heritage building in Dubbo, offering prime CBD office space for business professionals and growing enterprises to thrive.

With a new name steeped in history and having undertaken a full refurbishment, JW House were searching for fresh branding that reflected the history of the building while still embracing the modern elements of a professional working environment. We created a strong logo that included architectural elements to highlight the heritage and historical relevance of the building, ensuring a foundation grounded in respect.

A modern serif font brings a professional and trustworthy feel, complemented by the architectural detail to bring together the branding and add depth to the logomark. The tagline in a contemporary sans font and gives an intentional and welcoming feel to the brand, providing context and relevance. A variety of icons for use in social media and merchandise included architectural graphics as well.

The colour palette reflects the heritage of the brand, using British racing green as the primary colour with heritage gold, a brown and a selection of pale blues to accent.

We delivered a brand package which included a full logo suite, as well as business card and signage concepts.