Arrowfield Queen of the West

Dubbo Turf Club’s Ladies Day

We worked with Dubbo Turf Club and One More Event to create a branding package for this celebrated annual event. Working on event branding is always a lot of fun – bringing together layers and depth across collateral to create a seamless package.

Inspired by “cowboy chic”, we created a suite of logos to reflect the contemporary sophistication of this Autumn racing event. The modern typeface with feminine accents, paired beautifully with the updated colour palette of rouge, pewter, tan, blush and stone.

We delivered a range of marketing collateral featured during the lead-up social media campaign, as well as on the day, including media wall.