Rural Futures Inc.

Rural Futures Inc. is a not-for-profit registered charity that aims to support farmers to grow their ideas, linking people to independent information, resources and connections to enable their decisions and maintain their choice and control.

Looking for a brand refresh to support a new strategic plan for their customers, Rural Futures wanted to highlight professionalism, as well as a deep connection to the land, the community and their clients. A business based on information and connection, we developed a logo characterised by trust and connection.

A modern sans serif font creates a fresh and contemporary feel. Graphic leaves are designed to support the concept of growth and future development. The overlay effect conveys the concept of multiple groups coming together for one purpose – collaboration. The modern colour palette reflects the colours of country landscapes – blue skies, green grass and wheat yellow, grounded with charcoal.

We delivered a brand package which included a full logo suite as well as marketing collateral and business concepts. More recently, we created a brochure detailing the Energy2Adapt project.