Brand identity

Sienna hospitality brand guideline mockup

Creating and crafting brands is something we are (very!) passionate about. Our process has been carefully refined to ensure that through comprehensive collaboration, the result is unique and timeless branding that builds a strong connection with your audience.

How we can help you

Simple
Brand kit

Professional
brand identity

Memorable
event brand

Corporate & Government

SIMPLE BRAND kit

We go beyond the basics, providing you with all the essentials you need to establish a strong visual identity for your brand.

  • Brand Research and Discovery

    A simple branding questionnaire, a collaborative Pinterest board, and a discovery conversation to understand your brand and goals.

    Creative Direction

    Analysis of your brand’s purpose, personality, tone of voice, audience, and market position.

    Two (2) creative directions showcasing logo concepts, typography, colour palettes and application examples.

    Includes a feedback session to finalise your chosen direction.

    Concept Development

    A tailored brand identity featuring:

    An essential logo suite including a primary logomark, submark and icon (two variations each).

    Colour palette with hierarchy and pairings plus selected typography demonstrated in context.

    Tailored application examples and brand moodboard reflecting the cohesive identity.

    Brand Kit & Guidelines

    Final logo files in EPS, PNG, JPG formats, plus font files if applicable.

    Comprehensive 25+ page Brand Guidelines detailing your brand identity, usage rules and brand examples to ensure consistent application across all touch points.

  • Perfect for small businesses and startups
    Tailored for businesses looking to establish a strong brand quickly and affordably.

    Budget-friendly
    High-quality branding at an accessible price to fit your business’s needs.

    Quick & streamlined process
    Receive your branding fast, with minimal time commitment on your end.

    Ready-to-use assets
    Professional designs you can immediately apply to your website, social media, and print materials.

    Strong first impressions
    A brand that sets you apart and resonates with your target audience.

    Scalable branding
    Flexible elements that grow as your business evolves.

    Easy to manage
    Clear instructions and assets for confident brand management, even for non-designers.

  • $2700 + GST

    Bundle and save with collateral items or a website to strengthen your brand’s presence and engage your audience.

  • Our Simple Branding Package process typically takes up to 4 weeks, ensuring a quick turnaround without compromising quality. From brand discovery to final brand kit delivery.

    Timely feedback from you is key to keeping us on track.

Professional BRAND identity

Enhance your brand’s visual identity across print and digital platforms, with a comprehensive suite of carefully curated elements, designed to elevate your brand presence and leave a lasting impression.

  • Brand Research and Discovery

    A simple branding questionnaire, a collaborative Pinterest board, and a discovery conversation to understand your brand and goals.

    Creative Direction

    Analysis of your brand’s purpose, personality, tone of voice, audience, and market position.

    Three (3) creative directions showcasing logo concepts, typography, colour palettes and application examples.

    Includes a feedback session to finalise your chosen direction.

    Concept Development

    A tailored brand identity featuring:

    A comprehensive logo suite including a primary and secondary logomark,submark; three (3) colour variations each plus icon in four (4) colour variations.

    Colour palette with hierarchy and pairings plus selected typography demonstrated in context.

    Tailored application examples and brand moodboard reflecting the cohesive identity.

    Brand Kit & Guidelines

    Final logo files in EPS, PNG, JPG, SVG and Pantone formats plus font files if applicable.

    Comprehensive 30+ page Brand Guidelines detailing your brand identity, usage rules and brand examples to ensure consistent application across all touch points.

  • Ideal for established business or those who want it all
    Perfect for businesses looking to elevate their brand identity with a comprehensive, premium branding solution.

    Extended research and analysis
    Includes deeper brand research and analysis of your competitors to create a unique identity that sets you apart.

    Three (3) Creative Directions to choose from
    Includes an additional creative direction, allowing you to have more choice.

    Larger range of logo assets
    Receive a larger range of logo asset variations and visual assets including a secondary logomark, a third colour variation of each logomark and all final logo files also in SVG and Pantone formats.

    Comprehensive brand guidelines
    More comprehensive brand guidelines with in-depth usage rules, and additional application examples.

    Ready-to-use assets
    Professional designs you can immediately apply to your website, social media, and print materials.

    Long-term scaleability
    A large range of flexible elements that grow as your business evolves.

  • $3600 + GST

    Bundle and save with collateral items or a website to strengthen your brand’s presence and engage your audience.

  • Our Professional Branding Package process typically takes up to 6 weeks, ensuring a quick turnaround without compromising quality. From brand discovery to final brand kit delivery.

    Timely feedback from you is key to keeping us on track.

This does not suit corporate businesses & large organisations, we will tailor a package to suit your needs.

Strategic branding solutions for corporates & events

  • Tailored branding for corporates, government and enterprises

    We specialise in creating comprehensive branding solutions for large organisations with complex needs. From managing multiple sub-brands to developing detailed co-branding and hierarchy guidelines, we ensure consistency and clarity across all levels of your organisation.

    Contact us for a custom quote to discuss your unique project.

  • Event branding made easy

    Transform your event into a memorable brand experience with custom branding that takes your event to that next level.

    Whether you’re after standout signage, branded promotional materials, or cohesive visuals across all touchpoints, we’re experienced when it comes to event branding.

    Contact us for a custom quote tailored to your event’s needs.

Bundle and save: collateral to bring your brand to life

Tailor your package with individual collateral items designed for your business, or choose from our pre-designed bundles. Save by bundling items with your Branding Package.

  • Stationery Business Bundle
    Custom-designed business collateral including a letterhead, 4-page slide deck template, business card, and email signature.
    $900 + GST

    Packaging Bundle
    Custom-designed packaging including swing tags, tissue paper & stickers, email signature, and your choice of postcard, business card, or gift voucher.
    $1200 + GST

  • Packaging
    Swing tags, tissue paper, stickers, gift cards, loyalty cards, product labels.

    Stationery
    Letterheads, business cards, email signatures, slide decks, presentation folders.

    Signage
    Uniforms, fleet, office and retail signage, pull-up banners, billboards, exhibition displays, and more.

    Digital
    Social media templates, e-newsletter templates, website design mockups.

    Individual items start at $300 + GST each plus a 5% bundle discount

  • Enjoy a 10% discount on a Squarespace website when bundled with a Branding Package. Find out more about our Website Packages here

Want to find out more?

How you work with us

Your commitment to the process

A successful brand starts with collaboration. Your input and timely feedback are key to creating a brand that reflects your vision. Here’s what we need from you.

Provide key brand information

Complete the branding questionnaire, share inspiration (e.g., Pinterest board, images), and provide detailed input in your discovery session. Your homework helps us understand your vision, values, and preferences ensuring alignment from the start.

Effective communication

Stay responsive and engaged throughout the process by promptly addressing questions or providing feedback when needed. Consistent communication keeps us aligned and the project on track.

Allocate time for focus

Set aside a dedicated 4-week window to prioritise your branding. Minimising distractions will ensure a quicker, smoother turnaround.

Timely and constructive feedback

Provide clear, considered and detailed feedback on each design stage to ensure the final result aligns with your vision. Delays or unclear feedback may result in extra revisions and additional costs.

Scope changes

If adjustments are needed, communicate promptly. Major changes mid-project may affect timelines and costs, so transparency is essential.

branding project timeline

Our process allows for key feedback opportunities at every stage, ensuring your input shapes the outcome. Projects are booked over 4-6 weeks, with limited slots each month to provide dedicated focus to your brand.

  • Proposal/Contract/Deposit

    Make your selections from your proposal, and once satisfied, proceed by clicking Accept Quote to initiate the design process. A 50% deposit is then required prior to any work commencing.

    Client Prep Work

    The next step involves your active participation. Complete your homework to lay the groundwork for your branding project. This includes filling out the Branding Questionnaire, collaborating on a private Pinterest Board, and providing any existing collateral materials.

  • Creative Direction

    Based on your Branding Questionnaire responses and visual inspiration from your Pinterest Board, we will construct creative directions that will lead us to your concept development. You will have the opportunity to provide feedback via a video call before we move on to your concept.

  • We will craft your unique concept, showcasing how your brand will appear across various mediums. This will be accompanied by our design rationale, providing you with insights into the design thinking.

  • Concept Selected and Proof

    Once we’ve refined and finalised your concept, we’ll address any minor tweaks required. A proof will then be presented for your final approval of your brand assets.

    Deliverables and Invoice

    The 50% remaining invoice will be issued. Your logo assets will be created and Brand Guidelines drafted.

  • We’ll confirm all final contact details and requirements for your collateral items and refine these as you require. A final proof will be provided for your approval. Once approved we will finalise the artwork and add these application examples to your final Brand Guidelines.

  • We deliver your final branding package and collateral via Dropbox and provide resources outlining things like what files to use where. We can catch to discuss your final elements and we are also available for on-going design support.